Put vendor management execs on your influencer radar
No high tech influencer program is complete until it addresses sourcing and vendor management executives. You may think that this group of people is buried deep in your customers’ accounting...
View ArticleHow will we measure influencer programs tomorrow?
One of the top 10 questions we’re asked by new clients is, “what’s the best way to measure our influencer program?” Today, there’s no single “right” answer to that question. The answer varies according...
View ArticleA-listers, heroes and influencers
“My heroes have always been cowboys. And they still are, it seems. Sadly, in search of, but one step in back of, Themselves and their slow-movin’ dreams.” – Willie Nelson Promise yourself and your...
View ArticleDon’t turn decision influencers into fans
It’s tempting to think of influencer programs as master plans for turning objective decision influencers into your company’s bona fide fans. The truth is, that’s not a desirable goal for your...
View ArticleBuilding scalability into influencer relations programs
Influencer relations programs focus on 1-to-1 relationships and therefore can be resource-intensive. So it’s a good idea to figure out where you can achieve economies of scale and how to go about doing...
View ArticleB2B decision-maker influencers: 24 categories involved in purchase decisions
Lots of people play a part in a typical B2B purchase decision and naturally, identifying them is an important activity for any influencer relations program. You need to know who they are, including...
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